Postcards to Parents - PA

Swing Blue Alliance is committed to registering as many Democrats as possible, yet one of the hardest groups to reach is unregistered young adults. Our solution is to use data on high-turnout Democratic households to identify parents of unregistered young adults, and then empower those parents to encourage their kids to register. This groundbreaking postcard project kicked off in Ohio last month and is now focusing on Pennsylvania, where there are important governor and state legislative races as well as 3 of the most competitive congressional districts in the country. As with most Swing Blue Alliance mail projects, we're building in research to measure its impact and refine this innovative strategy for future campaigns. Postcards are easy to write: they only require a 6 word handwritten message and placement of an address label and stamp on the card. A packet of 25 cards costs $5.50, including tax. Postcards stamps will cost an additional $16.25. (Stamps are not included in the packets. If you're unable to buy them, contact Bob Sable, rsable@aya.yale.edu.) Indicate the # of packets (25 postcards each packet) when registering and please consider ordering two or more packets if possible. Pick up will be on Sept 4th and 5th or by arrangement. Completed cards must be mailed by September 15th. Thanks and let us know if you've questions. Sloan, Laura, Susan, Bob, Alexandra, Richard